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| Direct TV: |
| Content |
Each day, DIRECTV subscribers enjoy access to over 250 channels of 100%
digital picture and sound, exclusive programming and the most
comprehensive collection of sports programming available anywhere,
including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS®. They offer access
to quality programming delivered to homes, airports, hotels,
restaurants, hospitals, office buildings, airplanes, automobiles and
portable electronics. They even produce their own entertainment
programming -Project MyWorld™ , Passions, Championship Gaming Series and
others. DIRECTV also leads the digital television technology revolution
with exclusives such as NFL SUNDAY TICKET SuperFan™, US Open
Interactive and YES Network Interactive and currently offer over 90
National HD channels.
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| Technology |
Many of their more than 7,500 employees operate their broadcast centers
on the ground, monitor their satellites in space and deliver industry-
leading service and value. As an all-digital platform, they were the
first to deliver an interactive on-screen program guide and pay per
view ordering by remote control. Their innovations have led to six
Emmy® Awards and hundreds of filings for US patents as they've
introduced must-have technologies to the TV viewing experience.
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| Service |
For the seventh year in a row, DIRECTV scored higher in customer
satisfaction than every cable company measured in the American Customer
Satisfaction Index. More than half of their employees primarily work
to deliver the highest level of service to their customers, whether
they call 1-800-DIRECTV, work with one of their installers or manage
their accounts online at directv.com. They want their customers to rely
on them to meet their needs effectively and professionally. An
entrepreneurial spirit is alive in all that they do, reinforcing their
values of leadership, innovation, decisiveness, agility, teamwork and
integrity. Their employees' diverse talents and life experiences
generate the ideas that continue to drive the company forward, ahead of
their competitors. Their pride and enthusiasm is vital to each and
every job across more than one dozen U.S. locations. Thanks to their
abilities and innovative thinking, DIRECTV is competitive in a rapidly
changing industry.
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